Indonesia Spices World Expo 2020 Dubai

Indonesia spices up global community at World Expo 2020 Dubai

Indonesia is home to some of the highest levels of biodiversity in the world, with 11 percent of the plant species worldwide found in tropical forests across its regions. There are about 30 thousand species of plants, most of which are spices.

Spices are the part of a plant that is flavorful or has a strong taste. They are used in food to add a dash of flavoring. Spices are also commonly used for similar purposes, such as processing medicinal plants and for adding flavor to vegetables and dried fruit.

There are many types of spices growing in other parts of the world, but Indonesia is blessed with a plethora of them. Spices were also one of the reasons behind Portuguese explorer Vasco Da Gama sailing to Maluku. A Dutch explorer, inspired by Da Gama’s journey, finally visited the land of Ambon for the same reason.

However, according to historical records, spices were not just commodities but were also an important factor in the history of global civilization. Spices hold significance for people, as they play an important role in economic, socio-cultural, and political development on a local and international scale.

The legendary background is what drives Indonesia to promote the archipelago’s spice commodities to gain greater popularity worldwide. With the World Expo 2020 in Dubai, Indonesia has a golden opportunity to re-introduce the Nusantara spices to the global community. At the event, the Indonesia Pavilion presents various spices of the archipelago through different approaches.

Ginger, turmeric, cloves, star anise, galangal, pepper, nutmeg, coriander, and hazelnut, embedded in clear resin spread along the length and breadth of Indonesia’s map welcome visitors.

While enjoying the spice exhibition through the beauty of resin art, visitors can listen to the audio explanation of what spices are and their role in Indonesia’s trade history.

Indonesia also implements the “Spice Up The World” program that is a cross-sector cooperation between ministries and institutions for promoting spices from upstream to downstream.

The program was implemented due to the little recognition given to original Indonesian spices despite having a distinctive taste, with high potential in the market.

Taking into account the demand of the foreign market, Indonesia is only able to meet 0.67 percent of the spice requirements in Africa and about 3.87 percent of the needs in Australia.

At the National Day Indonesia event held at the Dubai Expo 2020 attended by President Joko Widodo, Indonesia launched the “Spice Up The World” Program amid stunning cultural performances.

That launch in front of thousands of foreigners was expected to boost the trade of Indonesian spices.

The value of spice exports, which amounted to US$1 billion in 2020, was targeted to double in 2024.

At the same time, the Indonesian government had announced that the number of overseas Indonesian restaurants had increased to four thousand, as compared to last year’s count of 1,021.

According to data from the Ministry of Trade, Indonesia’s spice exports during the January-August 2021 period were valued at US$499.1 million.

The value grew by 12.88 percent as compared to the corresponding period in 2020. Indonesian exported spice products comprise nutmeg, cloves, white pepper, cinnamon, and cardamom. The main destination countries are the United States, China, India, Vietnam, and the Netherlands.

The program, implemented by the Ministry of Tourism and Creative Economy, involves a cross-ministerial and cross-institutional cooperation, with countries targeted being Australia and some in Africa, although it did not hinder the possibility of exporting to other countries in the world.

“On behalf of Indonesia, we are humbled to be a part of and to be able to share our history, our culture, our aspirations, and of course, the unforgettable, rich, and delicious Indonesian cuisine,” Trade Minister, Muhammad Lutfi, stated at the launch.


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